This week I saw a nice
interview with Teddy Riley in a music magazine of 1992. He talks
about
Michael Jackson,
Guy, {safm}Bobby
Brown{/safm} and the keyboards, drum computers he used in various New
Jack Swing productions. A nice interview to read. Especially if you like
Teddy Riley.
Mark
The feel is street, but the neighborhood is parking lot.
We're not far from the frat bars whose lights illuminate the gloom off
of Virginia Beach, and just a stone's throw from the kind of shopping
mall we've all learned to tolerate. Places close early in this part of
the country. Storefronts are dark and still. But here, in a smallish
office cube hidden off of the main drag, a glow emanates from behind
locked glass doors. And music ? mosquito-swat snares, skipping hi-hats,
the throb of new jack swing ? starts, stops, picks up again, beat by
beat, part by part, slowly piecing together yet another sure-hit record
stamped with the name Teddy Riley.
This is The Future Enterprise, a combination office, multi-room
recording center, and living quarters for Riley. Born in Harlem, the
25-year-old producer, performer, and fledgling business executive makes
this improbable facility his home base. With nothing but chain store
outlets around him, Riley has created a space and built an operation
attuned to his creative whims. Black wall patterns and thick black
carpeting create the muted ambience inside. Brighter colors animate his
studio, but in his private room the black motif amplifies, with stereo
gear tucked into black shelves, a formidable glass-top desk on four
thick black pylons, and a vast black leather couch that faces a TV
screen big enough to accommodate the dinky theaters at the nearby mall.
"I do business here from maybe one to three or four o'clock in the
afternoon ? just like I'm doing now," says Riley. He's stretched out in
his couch, barefoot, oblivious to the Mr. Ed episode galloping across
his screen and the ringing from one of the three phones on the glass
table before him. "I won't get started with my musical projects until
six o'clock at the latest. But I'll stay with that until five or six in
the morning. Then I'll sleep until I wake up, and I usually wake up
when another musical idea pops into my head."
Riley speaks in the kind of high-pitched whisper that seems to be
fashionable in some African-American musical circles. Like Michael
Jackson, El De Barge, and Babyface, Riley isn't known for his
bellowing. Instead, his voice is delicate, as if all-night mixing and
jamming have left him drained until his next session here or his next
flight to L.A. for a spell of furious recording with some R&B or
rap trend-setter.
Whether by design or by nature, Riley's ephemerality only draws
attention to his solid presence in pop music. Over the past five years,
his style ? a tight, jazz-inflected variation on hip-hop ? has
galvanized pop music. His sound seduced Jackson away from his long-time
and lucrative association with Quincy Jones, and prompted Barbra
Streisand to suggest a collaboration. Other producers have made similar
waves ? Jones with Thriller, Jimmy Jam and Terry Lewis with Janet
Jackson, L.A. Reid and Babyface with Paula Abdul. All have, to one
extent or another, created sounds of their own. But only Riley has gone
the next step and come up with a label for his sound. This, in a
culture where packaging can be more crucial even than substance, was
the master stroke, the brilliant touch that put his name on the lips of
dance music superstars and his sound all over today's playlists.
The label, of course, is new jack swing. Three words in one capsule,
fashioned to slip smoothly down the media's throat?snap, crackle, pop
for the '90s. It's the hook of the season, the je ne sals quoi that
everyone wants in their rhythm tracks. And everybody knows that Riley
invented, patented, and unleashed the style in '87 on two epochal
albums ? Make It Last Forever, Keith Sweat's breakthrough effort, and
the eponymous debut recording of Riley's own band, Guy.
Just how revolutionary is new jack swing? From the long view, the
changes wrought by Riley add up to a mere bump on the back of R&B.
Like everybody doing dance music these days, he almost always builds on
the backbeat. Once the metronome starts slam-min' the two and four, he
adds sweetening ? bass drum thumps, double-time hi-hat, and other
details that wouldn't have seemed strange on old Van McCoy or TSOP
records. Of course, it's all done with a crisp touch that many
producers far beyond Riley's years can't manage. There's a lot of
treble, not much reverb. When played through a battle-ready stereo
system from a car adjacent to yours at a red light, classic rap
assaults your guts with its maxed-out, sloppy bass. Under similar
circumstances, new jack swing goes for your feet and your brain. It's
as tidy as it is tight.
So what if it differs from other dance styles only in nuance? Details
can make all the difference. Check out Riley's arrangements on Michael
Jackson's Dangerous. By keeping the beat straight-ahead, giving the
snare extra pop, and leaving the bass out on "Why You Wanna Trip On
Me," he brings Jackson's vocals out more than Quincy Jones did on some
earlier cuts, and gives more exposure to the dotted eighth-note hi-hat
pattern that essentially defines new jack swing. Though unmistakably a
Michael Jackson performance, the uncluttered texture is also a Riley
trademark, and thus passes this year's trendiness test.
Riley was between sessions for the new Bobby Brown album when we met
him at The Future Enterprise headquarters. He invited us into his inner
sanctum, a honeycomb of studios, guest and private suites, a work space
for his staff technician. An amazing amount gear overflows from room to
room; a benevolent wraith, Riley drifts past rack after rack, gesturing
at his favorite axes and accessories. "Our speakers were made by George
Augspurger," he says with an affectionate glance at his monitors.
"Everybody thinks Genelec is the best. Bobby Brown has Genelecs in his
studio. But" ? a knowing smile ? "they can't stand up to these."
Not too long ago, Riley was one of a crowd of hopeful musicians in New
York, jostling through music stores and staring at gear he could only
dream of buying. Now he's got it all ? all the equipment, a company of
his own, a private phone reserved for family and selected clients.
(During our visit, Pepa of Salt-n-Pepa called to ask how she should
spell her own name. Bemused, he replied, "You can spell it any way you
want.") It's a powerful wave that Riley rides, one that seems at first
glance to have sapped him of the strength that's evident in his music.
In fact, he is more balanced than burned out. With all of his
obligations to his 13-member staff, to the artists clamoring for his
time, to the suits demanding his signature on their budget projections,
Riley has learned to pace himself. As we left the premises, we watched
him disappear back into his studio for another long night of work.
Outside, darkness enveloped concrete America; inside The Future
Enterprise, the lights burned nonstop until dawn.
As we speak, you're deep into the upcoming Bobby Brown album. On one
cut, you've got Bobby dueting with Whitney Houston. How did that come
about?
That was my idea.
Did Bobby ask you to line her up for the album?
Not really. They're very good friends, so he also called her himself.
But he had to wait a while to think about whether it would be a good
idea before he actually said, "I want you to do a song with me." One
day she happened to call the studio. She was talking to one of my
engineers, who then put Bobby on the phone. He said to her, "We're
working on a song, and we're thinking that you should sing it." She
said, "Let me hear it over the phone." She listened, and she loved it.
So I waited on that one until she could do a rough [vocal]. Now we're
gonna get the main vocals down.
In preparing to record her, did you listen to how other producers worked with her to develop any insights?
No. I wanted to push Whitney Houston my way. Everybody has used her in
every way, but I wanted to use her in the new jack swing way. So much
of her stuff is so wide and clean; I wanted to use her the street way.
Her voice will still be warm ? not too dry. I'll have a little reverb,
but you'll hear her. She'll be up front.
How did the quality of her and Bobby's voices affect your approach to arranging that cut?
The song that they're singing is classic to me, so I want to put real
instruments on there ? strings and stuff that would complement them. I
played some of the parts myself. I have a lot of Fairlight string
sounds that I use if I can't get the string section sound that I want.
It's hard to get the people you need to do what you need them to do, as
far as the rhythm and the type of tune I want to do. They may not be
able to lock in. But I'm setting up to record some real string players
anyway. I want to try to arrange it all myself from the computer and
print out all their parts.
Do real string players still give you a quality that you can't get from samples?
I wouldn't say that. I have the sounds of life in my machines [laughs].
So why have real strings?
It was my idea to run with that and get some publicity on it. I like
doing things where you can draw good publicity, like using real strings
or playing guitar on Michael Jackson's stuff. I don't play guitar,
really. I can do funky strums, but no solos.
What was your source for string sounds on Dangerous''
Well, on "In the Closet" the beginning is real violins, cellos, violas, and basses in a computer.
Those particular string parts follow the piano line pretty closely. Were they triggered from a MlDied piano?
They were done separately. I played the piano in real time, so we had
to feel it out. I kept the first take that I did because it's real.
That's how they would do it with a symphony orchestra, so the timing is
real.
Were you playing a real piano?
It was a Bosendorfer. On top of it I had a layer of one soft sustained
string playing at the same time. All the other stuff was recorded
separately behind it.
So when you want a real piano, you go for a real piano.
Oh, yeah. I got one at home, a Yamaha Disclavier baby grand that my brother bought me for Christmas.
Is the Fairlight your main source for string sounds?
I don't usually tell anyone what I use, but the strings that I did for
Michael were from the Fairlight and the [New England Digital]
Synclavier. Sometimes you can get the best string parts from the
smaller keyboards ? something like the [E-mu] Proteus/1 and 2, or the
[Ensoniq] VFX. I have a lot of key boards in my room that give me all
the sounds I need. You just have to go through 'em to know what they
can do. That's why I sleep here at the studio; I go through all my
sounds. I had an Akai MPC-60 the first day it came out. I ordered the
first one that came in to Sam Ash on 48th Street in New York.
So even before you hit the big time, you we being aggressive about getting what you wanted.
Yeah, I am very aggressive when I want equipment. Anything that's new,
I like to get it before anyone. My keyboard tech, Julian Jackson, gives
me the rundown on every new thing that's out. He always calls me: "You
know this new thing? The [Roland] RSS?" "Yeah, man. I used that on a
remix of 'D-O-G Me Out' [from The Future, by Guy]. I love it!" He tells
me about everything that comes out even before he gets it.
What was your first synth?
Well, my very first keyboard was a [Hohn-er] Clavinet. Then I had a
73-key Rhodes. Af-ter that, I bought an [Roland] S-10. Then I bought a
D-50. I was using an Alesis drum machine then too. "My Prerogative"
[from Bobby Brown's Dance!... Ya Know lt!\ was done on the Alesis and a
little eight-track.
You had limited options with that kind of gear.
Yeah, but I was trying to do everything. I was playing pads on the
Clavinet. I'd do the chops too, but that would be on another track.
That was the only keyboard I had at one time, so I had to utilize what
it could do. I did have the little floor model Boss chorus, which could
make the Clavinet stereo. I didn't have the money in those days to buy
whatever I wanted. But every time I bought a new keyboard, I made new
songs because there were more sounds that I could spread around. As I
got more things, more new songs came to my head.
Was the piano your first instrument?
Yeah, and organ. I played 'em in church.
Are you self-taught?
I took lessons for about one year from Thurman Thompson, and I took
lessons with another teacher, a lady. It showed me that some of the
stuff I was studying I already knew. I'm no great, fast, fantastic
piano player, but as far as my chops go, I can do anything I want to
do. The piano is my love. It's something I live for. Guitar was
actually the instrument I started on, when I was three years old. I
used to study Jimmy Reed, B. B. King, and those blues guys back around
'69. Then I got into the Parliament/Funkadelic stuff that came out
later. So it was one or the other: blues or funk. I went into funk, so
I said, "I don't want to play guitar, man. With the guitar, you have to
move your hands and play a lot of stuff; you have to strum while you
play at the same time with your left hand. I want to play drums." So I
played drums. I used to play drums for the bands in my elementary
school and my junior high school. I was the top drummer, and I read
music for drums. I used to play trumpet with the band too. But then I
said, "I don't want to play trumpet anymore. This is an instrument that
would hurt my mouth, and I be looking funny." And drums hurt my hand; I
have calluses now because I still play drums. When I do all my sounds
with my sound man, I'm hitting that drum hard; I create blisters every
time. By this time, I wanted something that I could play all my life,
so I wound up with the piano because that's something you can do when
you're old. That's what I'm gonna be doing. I see myself, say, 20 or 25
years from now, maybe doing a piano record of my own music.
How is your reading?
I haven't read music in so long, since I started doing this street kind
of stuff. But I'm gonna get back into it, because my daughter is taking
piano lessons and I don't want her to beat me out: "Daddy, this is the
way you do it." I want to know how to do it right, so I can show her.
She's three years old, and she's trying to do the scales with these
small fingers. Wow!
So you want your daughter to be a player.
That's right. If she wants to get into pro gramming music on computers
later on in life, that's fine. But I want her to be a player first. I
don't want her to make the mistakes I made. I was thinking computers
when computers weren't even out. I do play, but I was always trying to
get around it and not play too much. I wanted to put my music in a
computer that could play it back to me, instead of having to go over
the parts all the time in the studio. Some people may think I'm a
slouch or not good at playing piano, but I try to be as good as I can
at it.
What was your first public performance?
That was at the age of seven in church. Actually, we were doing music
in the street when I was five years old. I was on 121st Street between
Lexington and Third Avenue with some of my father's friends. We had
little Fender amps, and we played outside. People loved it.
Do you write at the piano?
Yeah, mostly. Then I put it all in the computer. That way, if I do the
Michael Jackson tour and he wants all the sheet music for what we did,
I have it later on down the line. It's good that I documented
everything. I document everything that I record, from the time the song
starts all the way to the end ? the tempo, every part that's played,
every program on every keyboard. You never know when you're going to
want to come back up with the song. Suppose somebody asks you to do a
song like something you did before? You're gonna want to go back to
your sources and say, "What did I use on this song for the strings? For
the horns?"
Do you think of each instrument as having its own specific function?
Yeah. It's like going to a restaurant. If you go someplace that
specializes in Italian food, you want Italian food. So when you buy a
keyboard, you look for certain things that it does well. I like the
stuff that E-mu did with strings in the Proteus/2. They specialize in
strings. Roland, of course, specializes in everything. They're really
good.
Do you still play the D-50?
Yes, I do. I have six or seven D-50s, five or six D-70s, four or five
JD-800s. I also used the [E-mu] Emulator Three when it first came out ?
that long, big keyboard that gave everybody prob lems. But I liked the
first Emulator.
More than the later models?
Yeah, because the EMI was too compli cated.
Did you stock up on much Yamaha gear?
No, except back when they had the DX7. I used the DX7 on some of Keith
Sweat's stuff, because it gave me the whole catalog of sounds that I
needed.
You've also used the Synclavier and the Fairlight, especially on ballads.
They're both too clean, too polished and pop, for me. When I want a
song to have street appeal, I wouldn't use a Synclavier unless I could
put something pretty in there. But for ballads, they're both great. I
used the Fairlight on Kool Moe Dee's rap project, How Ya Like Me Now.
It was pretty rich on that one, with a lot of fat sounds, even though
we got fat sounds and bottom out of little drum machines and the stuff
we had for the Heavy D projects. With the Fairlight, everything is
right in front of you. It's just, "Gimme this sound. Gimme that sound."
What instrument do you like to use as your MIDI controller?
The D-70. It has so much control right there. You can change all the
presets so easily. Plus it has more keys than most keyboards, like the
[Korg] M1. I used to use the M1 as a controller. I also used the JD-800
for about a week, but then I went back to the D-70 because it had a lot
to offer.
Do you use the D-70 strictly as a controller, with local off?
Sometimes, but I also use the internal sounds. I'll bring up five or six sounds at the same time.
You're often seen in photos with a strap-on Lync controller.
I love the play the Lync on live gigs. I run it through a vocoder.
You seem to use completely different sets of instruments for your slow and your faster tunes.
Not really, but as I create a ballad I go into a different mode. I
change all my sounds. I don't like using the same sound twice on an
album. My floor plan is to make the whole carpet colorful.
But you also go for a certain kind of unity. Your snare sounds
throughout Dangerous differ from cut to cut, yet there are similarities
as well.
Yeah. They're all hot. My engineer and I always have our drums poppin'.
We used a variety of drum machines, but we compressed all our snares to
make 'em pop.
You reverse-gated the snare on "She Drives Me Wild" in a way that nicely anticipates and sets up the actual backbeat hits.
There are lots of elements on that song. In fact, the whole percussion
track is motor sounds: trucks, cars starting, cars screeching,
motorcycles idling, motorcycles revving, car horns. Even the bass is a
car horn.
Where did you get those samples? I made them myself. You just took a DAT machine out to the parking lot?
We usually do that. We even sampled Michael's tiger. We got tiger sounds, lion sounds, monkey sounds.
What about your regular drum sounds?
We sample most of our drums. If not, we work on and edit the drum sounds in our machines so they don't sound like stock sounds.
One of your most noticeable arrangement techniques on that album
involves frequently leaving the bass out. In those sections of "Jam,"
"Why You Wanna Trip On Me," "In the Closet," and other titles from
Dangerous, did you ever consider not taking out the bass line?
No, we didn't. We always just did it the way we felt. When we dropped
the bass, the rhythm was always pumpin'. The rhythm was between my
music and Michael's vocal. As long as we were hittin', if we didn't
have to use the bass, we didn't use it. A lot of people think that
having a lot of music is the key to putting an arrangement together.
But we don't just add music or instruments just to be adding. It's more
about what you feel in the music, what you think is happening. Anything
can go, as long as it's hip or street.
When you do have a bass part, it often has a strong analog feel, as on "Remember the Time."
For me, that song was true R&B. I didn't put hip-hop into it until
the remix. For that, I used a real upright jazz bass on a hip-hop beat.
I really like that one. I also changed the organ part on the remix and
did it with my voice through a vocoder.
Some of Michael's early work with Quin cy Jones was much more fully
orchestrated. Were you consciously deciding to go in an opposite
direction in your collaboration?
As far as my production, yeah. I didn't want to go the same way Quincy
went, but I also didn't want to leave his style. So I took a little bit
of each. I had my style and his style in my head, and I put them
together.
What is there on Dangerous that reflects Michael's earlier style? On
"She Drives Me Wild," for example, there seem to be some chordal echoes
of "Thriller."
Well, that's what he wanted. He said, "You know what I'd like to have
overlaid to new jack swing? I'd still like to have my strings. I want
the strings to be really wide." So that's what we did, even on
"Dangerous."
They're wide, but they're not overwhelming.
I know. They're part of the flavor. We liked the strings so much that
we tried to turn them up as loud as we could get them. But we turned
them back down when they started dominating the other tracks.
Michael also seems to be referring to "Bil-lie jean" in his falsetto vocals on "Dangerous. "
"Dangerous" had already been recorded by Bill Bottrell [co-producer of
four cuts on Dangerous), but the music didn't move Michael. I told
Michael, "I like Billy. I like his producing, and everything about him.
But this is your album, Michael. If this is the right tune, I can
utilize what you have in your singing. Let me change that whole bottom
and put a new floor in there." He said, "Try it. I guess we gotta use
what we love." And we did. I'm quite sure that if anyone else had come
up with a better "Dangerous," he would have used that. So it's not
actually about me or Billy; it's about the music. I always say that the
music is the star.
Was there an element of having to follow in the formidable footsteps of Quincy Jones on this project?
Well, that's my plan. I want to be like Quincy Jones. I've always
looked up to him, more than to any other producer out there. He's the
one. Like Quincy, I just can't stay in one category. I'll do any kind
of music. It's like being a scientist: You have to find the right
method for solving a problem or curing a disease. That what producers
do. When you're working with someone, you've got to find the right
style, the right sound, for them. You have to draw a circle around each
artist and make them fit into that circle.
How much of your work on Dangerous was based not just on finding a
sound that works, but on finding a sound that contrasts with the one
that Michael and Quincy developed?
Almost all of it.
So if you came up with something that sounded a bit too much like
Thriller, for example, that was reason enough to abandon that approach
and search for something different.
Yes. We didn't want to sound like another Thriller. We wanted to top
it, even though that's impossible. I guess some people are saying that
Dangerous is better than Thriller or Bad. But I won't say it's better
until it sells as much as those albums. If Dangerous doesn't sell more
than Bad, even with the recession that we're having, then I don't feel
that it's better.
Do sales really have that much impact on how you feel about the quality of your work as a producer?
In a way they do. I don't want to say that sales have an impact all the
way about how I feel. I don't check up on how many copies are selling.
I just think that if it sells that much, it's a great album. Everybody
tells me it's a great album, that they love what I'm doing with
Michael. I like that; that's cool. But I don't have an ego about it. I
just say thank you and be on my way.
You play keyboards on all of the cuts that you produce on Dangerous.
But a number of players in addition to you are also credited as
keyboardists on the opening song, "Jam."
Well, "Jam" was brought to me as just a drum beat. Rene Moore and Bruce
Swedien came up with the idea and gave it to Michael as a beat, so you
can't take that credit away from them. But it was just a stripped tune
until Michael did his vocals and I came in with the icing. I actually
added most of the keyboard parts, all of the percussion elements, all
of the horn parts, and all of the guitar parts to make the tune what it
is today.
How did you formulate the idea of new jack swing? Did you used to play more straight-ahead hip-hop grooves?
As a kid, I was playing gospel, funk, hip-hop, R&B, and pop
grooves. We couldn't call it all of those things, so we came up with
one name for it all ? new jack swing. In reality, it's all types of
music.
Does jazz also factor into the new jack swing concept?
Modem jazz does. There used to be modern jazz festivals during Harlem
Day every summer. It was like Mardi Gras in New York, and a lot of
musicians would come out and play ? Chick Corea and those kinds of guys.
That influence is reflected in the dotted eighth-note patterns you generally lay down for your hi-hat parts.
Yeah.
So is the hi-hat part the element that distinguishes this style?
It's in every element of the percussion. I can do some things with the
hi-hat that will make a song stand out. I can do some things with the
bass drum that will make the song stand out too. I don't just rely on
one instrument. Lots of people try to do what I do, but they don't know
how to do it. Everybody is trying to catch on to my technique.
A lot of it seems to boil down to common sense. When you change the
snare timbre slightly going into a new section of a song, it's usually
for a good musical reason.
You could say that.
The snare sound on the Guy ballad "Let's Chill," for example, becomes more authentic when the vocals begin.
That song starts with a high conga sound that's actually a high-pitched
[Roland TR-] 808 snare. I use that on most of my ballads because it's a
nice cross between a conga and a snare. It's really small on the track
because everything around it is wide. The snare I added was a real
snare, high-pitched. I also made some 808 sounds of my own ? warm
sounds and funky sounds. That was one of my first drum machines. But I
didn't think it was nothin' then, so I sold it.
Did you use the 808 to get that big boomy rap-style bass drum sound?
Oh, yeah. That long bass. But I don't do that anymore, because I wanted
to make a change. You gotta change. If you don't, somebody will beat
you to it. You gotta be on key as far as style, but at the same time
you want to be at least one or two steps ahead of everybody else.
The drum part on "Let's Chill" also feels like something a real drummer would play.
Yeah. It's like "Long Gone," a slow song that I sang on the same album.
It has Phil Collins-type drums. I was trying to use real drum fills on
that. I think it came out good.
Do authentic drum patterns work better on ballads than on up tunes?
Yeah. On up-tempo tunes, anything goes.
Like most dance music, your up-tempo songs empasize a strong backbeat. But not always: "jam" has a more complex snare part.
That's new jack swing. You can do anything with the snare in new jack
swing. You just have to change the pitch to take it somewhere else. If
you keep one straight snare, you can put breathing on it. [Riley
articulates rhythmic breathing around a steady beat.] That gives the
snare more rhythm and actually brings the snare out. Sometimes you
don't realize that you're doing that kind of stuff until it happens,
and then somebody else notices. That happens a lot with me. I don't
really notice that what I'm doing is unique, because it's natural to me.
What sequencer do you use for your drum tracks?
The MPC-60. Now that they have the SCSI port for it, we can use the
hard drive to load up sounds. I play a lot of live stuff into it. I
like to do all my percussion live and in real time, using sounds that I
made and put into the Akai so it will come out the way I want it to
swing.
Do you also use a software sequencer?
I use [Mark of the Unicorn] Performer when we go on tour. It's the best
program because the Mac holds so much. For the last Guy tour, we ran
[Opcode's] Studio Vision, even though it drives a lot of people nuts. I
still get calls from people who want to find out how to do this and
that with it. There's so much stuff you need to make Studio Vision work
the way you want it to work, where you can just pick up an instrument
and it comes in on the right MIDI channel. But for me, it's easy.
Why didn't you take Performer out on the last tour?
Because I wanted to record a live album with Studio Vision and
[Digidesign's] Sound Tools. But we didn't get a chance to do that. We
stopped the tour when our show was at Madison Square Garden. We were
supposed to have more shows after that, but that was our last one. I
was just too busy with other things to keep going.
Do you sample a lot off of records?
I try not to. It's really becoming a hectic thing for artists,
especially for rap artists, because they're afraid of getting sued. I
don't want that to happen to me.
What about sampling an individual drum hit from a record?
I don't do that either, because it's not strong enough. I can't take
something from a song that's not strong enough for me to put on a
record, that isn't clean enough for me to hit hard onto tape.
So it's a combination of practicality and legal safety.
Well, it's not about being legally safe. It's more about being
creatively safe. It's about the difference between taking a sound from
a CD and having the real thing. I like to hit things hard. My snare
drums have to hit hard. If I did that with a sample from a record, it
would come out distorted.
Running a business like The Future Enterprise is such a different
process from playing music. Why move into something that's so far
outside the range of activities you've enjoyed throughout your life?
You want to do it all. You want to grab up there for what you don't have. You want to go for everything.
How did you decide to put your own business together, instead of just working as a producer for hire?
I didn't look for it. If you look for something, it never comes. This
deal came to me. I wasn't even prepared for it. Someone from MCA called
my lawyers and said, "We're ready to do a deal with Teddy Riley." "What
kind of deal?" "We want to give Teddy Riley his own label." At this
moment, I still don't know to the fullest what to do. I only know what
to do musically. As far as strategies for promoting records and staying
on top of who's gonna do what, I don't know. I just hope MCA is behind
me on it. I'm still looking for a president for my company ? someone
who has the ability and experience with promotion, artistic
development, and knowing the music industry, so I don't have to answer
for all that. My thing is being creative. I don't want to get into the
business aspect, because if my records don't sell I can't make any more
records.
Your outside projects forced you to bow out of your own band's last
tour. Now you seem to be worried that you might be overbooking yourself
with the business side of your career.
[Whispers:] That's right.
With all these pressures, with so much of your work cocooning you here
in this facility, are you in danger of being too isolated to do
real-life music?
No. I never let anybody keep me in. I'm always gonna hang out and do what I need to do to stay on the street vibe.
By Robert l. Doerschuk keyboard 1992