FINDING out that
Atlantic Starr? whose music has marked them as a real
staple in anyone's black music diet for the past 9 years ? have only
ever had one gold album came as a shock to me when keyboardists
Jonathan Lewis revealed that very information during the course of our
recent interview, held in conjunction with the forthcoming release of
the group's Warner Brothers' debut, "All In The Name Of Love". You
could, as they say, have knocked me down with a pennyfeather ? or some
kind of feather!
FINDING out that
Atlantic Starr? whose music has marked
them as a real staple in anyone's black music diet for the past 9 years
? have only ever had one gold album came as a shock to me when
keyboardists Jonathan Lewis revealed that very information during the
course of our recent interview, held in conjunction with the
forthcoming release of the group's Warner Brothers' debut, "All In The
Name Of Love". You could, as they say, have knocked me down with a
pennyfeather ? or some kind of feather!
But, amazing as it seems, the group who have offered such musical
highlights as "When Love Calls", "Circles", "Closer Than Close" and the
always brilliant "Send For Me" (which just happens to be one of my fave
raves of all time) never hit golden status until last year. With their
biggest hit single to date, "Secret Lovers". Atlantic Starr's album,
"As The Band Turns" (their swansong to A&M, for whom they recorded
six albums) is close to being a platinum seller.
His ironic indeed that after all these years, Atlantic Starr is only
just getting some degree of across-the-board recognition. But as
Jonathan points out, this is the kind of group that doesn't dwell on
what might have happened and could have happened. They're far more
interested in what's happening now!
But, Jonathan allowed there are just a few things to say about those
nine years of grinding away, frequently just a split hair from a
greater level of acceptance.
"We're pretty philosophical about it all," he concurs. "We think of
those years as good, learning years because we learned what this
business is all about and, have no doubt, we're no longer green! We got
to find out more about ourselves and really what we wanted to do in
music so from that perspective, the work we've done has been very
rewarding.
"We got to be in the studios with some really strong people and I'd say
that in particular working with James Carmichael was a chance for us to
learn a great deal. I'd say he was a great mentor for us, a genius ir
his own right and someone who taught us a lot."
James, who has been known to add such a little touch or two to the work
of a certain Lionel Richie (and before that was at the helm of all {safm}The
Commodores{/safm}' records) worked with Atlantic Starr on albums three, four
and five ("Radiance", "Brilliance" and "Forever Yours").
Prior to that, the group worked on their first two albums with Philly
producer Bobby Eli and Jonathan still looks on the group's first album
as a major milestone. "No doubt about it, everyone was up when we did
that first record, basically because we were at the start of our career
Jonathan says that the group feels that way now in starting their new
relationship with Warner Brothers ? but more about that shortly!
IN looking at the past few years that have led up to Atlantic Starr's
current situation, Jonathan agrees that the group didn't exactly hit
superstar status.
"Don't get me wrong, I think that A&M really gave us a good shot, a
great opportunity when we first signed with them. But I don't know if
they fully understand us or the concept we had as a group and I think
that made it hard for
everyone."
In 1985, after seven years operating as a nine-piece unit, Atlantic
Starr cut back to five members, the Lewis brothers (David, Wayne and
Jonathan, the creative mainstay of the group since its inception) and
percussionist Joseph Phillips, with vocalist Barbara Weathers replacing
Sharon Bryant as female leaad. Barbara had apparently been friends with
Wayne Lewis over the years and both he and David had in fact done some
demos with her which included, amongst other songs, "Secret Lovers".
"When the whole change around happened, it just felt right to ask Barbara to become part of our situation,' Jonathan adds.
The cut-back wasn't simply a creative decision. "A lot of that has to
do with the economic realities that you face as a group with so many
members. If you look, very few people survived through the seventies
into the eighties maintaining any kind of large line-up."
Indeed, EW&F virtually split up, Cameo went from eleven members to
three and many of the big groups just stopped having the same kind of
impact.
But with their reduced line-up, Atlantic Starr perservered, even though
Jonathan admits "that period between our fifth and six albums wasn't
easy," says Jonathan. With the change in personnel came in new creative
thust ? the opportunity for David and Wayne to handle most of the
production chores for their sixth album.
"After we finished the album ("As The Band Turns"), a lot of people
just didn't believe it would do anything, including some of the key
people at A&M. There were some specific folks in the field who felt
like we had a great album but a lot of people were shocked when "Secret
Lovers" became a hit!"
Those folks who were surprised at the success of "Secret Lovers" were
probably not too thrilled that they hadn't picked up the option on the
group's contract.
"There we were with our biggest hit, no longer signed to the label!
Which meant we went label-hunting ? and having our biggest hit at the
time, which we produced, certainly didn't hurt."
A&M apparently made a new offer as did a couple of other major
labels but Atlantic Starr opted for Warners ? "because we felt that
they were in touch with what we were all about. They trusted us from a
creative standpoint and with the success of "As The Band Turns", they
knew that we knew how to do what we could do best! It is this element
of creative control which is so appealing."
THE group began preparing "All In The Name Of Love" during their '86
tour. Jonathan laughs as he recalls: "We turned some of those hotel
rooms into real studios with beds against the walls and keyboards set
up all over the place!"
Whilst finishing off the album, the group managed to jump into the
studios to do a track with producer Maurice White for the movie, "Armed
And Dangerous", an experience that Jonathan says was "great. The guy is
just very professional and we enjoyed working with him a great deal."
Obviously all their pre-production work that the group did for this WB
debut paid off since the album is a real demonstration of what the
group is capable of.
"We have something on here for everyone. For a long time, people
related to us as just a ballad group because our best selling records
tended to fall into that category. But when we did "Freak-a-Ristic" on
the last A&M record, people realized that we could be as funky as
anyone else. So for this album we've got some great ballads, but we've
also got some real jams and some hot dance tracks."
Everyone in the group agree that this has all the trappings to take
Atlantic Starr to the next level of success. "We've been able to
establish a real good audience out there and for instance, last year,
we closed a lot of shows for folks like Luther Vandross and Patti
Labelle on a major Budweiser tour we did, which was a real test for us.
"Now this year, we're ready to really headline because we're putting
together a really phenomenal show, with high energy, a full-out
production."
Not that British fans needed a full-out production to satisfy them when
Atlantic Starr finally crossed the Atlantic last year. "We were knocked
out," comments Jonathan, "because people really knew our music. They
knew the songs, everything. And we didn't expect that so it was a real
surprise ? and a very pleasant one at that." The group do plan to come
back across the water but haven't set up any specific dates yet.
Jonathan looks to '87 as the breakthrough year for Atlantic Starr, even
though he admits that being out on the road can sometimes be gruelling.
"When you've been doing it for nearly nine years straight, it loses some of that glamour!"
he grins. "It becomes more like work ... no kidding. But this year,
well, with this new album and a new record deal, we've got a new lease
on life and we're ready for the real big time." (DN
B&S)